About Us
Our Mission
To promote a shift towards a just, plant-based food system that would enable us to live safely within our planetary boundaries and reforest the Earth.
Our Vision
Our vision is a global Plant Based Treaty attached to the Paris Agreement, and best practices in plant-based food policy implemented by cities and other institutions.
Plant Based Treaty Programs:
Collecting Plant Based Treaty endorsements
Our theory of change is to create bottom-up pressure on governments to negotiate a global Plant Based Treaty by getting endorsements from millions of individuals including notable celebrities, scientists and politicians, tens of thousands of groups and businesses, and hundreds of cities.
Menu Change Not Climate Change
We’re using our series of Plant Based Treaty Playbooks outlining best practices for early childhood education, universities, senior homes, and athletes to expand plant-based food options and education in institutions. We develop Plant Based Treaty guides to universities, promote carbon labeling, and introduce plant-based trials and pledges in universities throughout the year by leveraging key calendar dates such as Earth Month, Meat Free May, Froshers Week, World Vegan Day, and Veganuary.
Plant Based Treaty City Program
We are building a support base and developing site-specific Plant Based Treaty teams to introduce motions to city councils to endorse the Plant Based Treaty and incorporate plant-based food strategies into existing climate, biodiversity and food poverty action plans. This will enable them to increase accessibility to nutritious plant-based food and disseminate public information campaigns about the benefits of plant-based diets.
Advocacy at Global Climate Talks
We engage in UN advocacy at global climate conferences like UNFCCC Conference of the Parties (COPs), the Bonn Climate Conference, and UN ECOSOC Sustainable Development Goal (SDG) consultations to encourage them to adopt a plant-based food transition into their programs. We published our first annual report, Safe and Just, in December 2023.
Training and Capacity Building
We strengthen and grow the plant-based movement by launching tools and training, recruiting and empowering new advocates and launching impactful city teams.
Download our one pager which outlines our mission and programs 👇🏽
Our Values
Incorporate deep ecology and climate justice, a democratic organizational structure, DEI, and a globally representative core team and local leadership development.
Love
Advocating in a peaceful, love-based, and non judgemental way for transformative change.
Truth
We speak truth to power on necessary, ambitious, and practical solutions.
Unity
Respect for the interconnectedness of life through promoting climate justice, animal protection, and a just transition.
Team Spirit
Ensuring inclusivity and representation through grassroots empowerment and building leadership within local communities.
Our Year in Review | 2024
Reports and Publications
Safe & Just Report 2023
The Plant Based Treaty’s vegan donut economics approach to the food system