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From Global Advocacy To Menu Changes: Plant Based Treaty’s Goals For 2025

March 27, 2025

Total blog reads: 60

2024 was a very successful year for the Plant Based Treaty and you can read all about it in our Important Highlights blog. Moving into 2025, Plant Based Treaty has more exciting plans to help promote a shift towards a plant-based food system and enable us to live safely within our planetary boundaries. With an initiative rooted in local and global action, we have endorsements from over 225,000 individuals, including celebrities, athletes, and cultural leaders; 1,500 organizations; 2,000 businesses; and 34 cities in 10 countries. Keep reading to find out more about our goals for this year.

Increase Endorsements
PBT outreach

We are already busy collecting new endorsements from groups, businesses, individuals, and cities to build bottom-up pressure for treaty adoption. There are several strategies to make this happen including organizing outreach events in the community such as climate strikes, launching new petitions to raise awareness, and leveraging digital media. Help us spread the word by asking your friends and family to sign the treaty so we can reach 300,000 individuals this year! If you want to help us save the planet in style, check out our catalogue of hoodies, hats, tote bags, and even adorable shirts for your companion dog or cat!

Menu Change, Not climate Change

Our ambitious goals include helping establishments shift to plant-based menus and defaults at restaurants, businesses, and places within the community, such as schools and hospitals. The expansion of the 100 Cafés Campaign in 2025, an initiative that launched last year to get 100 cafes in 100 towns and cities to increase plant-based options, will encourage restaurants around the world to normalize plant-based foods.

This includes offering dairy-free milk for tea and coffee without a surcharge so more people are likely to try it, since the dairy industry hurts animals and the planet and vegan milks are healthy and delicious. By getting businesses and institutions to commit to changing menus, and participating in initiatives such as Meatless Mondays, Vegan Fridays, and Veganuary, we will spread the vegan message. We will continue to partner with restaurants to make this happen and produce and distribute educational plant-based materials like the plant-based starter guide.

Expand City Campaigns

Local residents and campaigners celebrate as Brampton City Council ratified a motion to endorse the Plant Based Treaty.  (Photo: Navjit Kaur Brar)

Our successful city campaigns will continue to advocate for cities to endorse the Plant Based Treaty and introduce plant-based action plans to support sustainable plant-based diets around the world. Local treaty teams are working hard to make this happen and gain new city endorsements to add to our growing list of almost three dozen cities.

City campaigns will be expanded in the UK, Germany, the USA, and South Africa, which will encourage individual councillors to endorse the treaty for a healthier and greener world. We plan to integrate plant-based strategies into local climate, biodiversity, and food poverty action plans using educational resources that will benefit everyone. We will partner with new cities, as we have previously with Brampton in Canada. After endorsing the treaty last year, the city of Brampton is now developing a plant-based food strategy that includes promoting veg week in the spring and exploring veg defaults for Brampton facilities and regional events. Thorough plant-based action plans are being developed to encourage other cities to join us and endorse, in the same way Edinburgh, Amsterdam, and West Hollywood in California have already done.

Global Advocacy

We will continue to position food systems at the center of global climate and biodiversity talks such as the Bonn Climate Conference and COP30 in Brazil. With the expansion of our team at global climate talks, we will reach a larger audience and inspire others around the world to take action for the earth. A strong presence at UN Climate, Biodiversity, and Sustainable Development conferences will enable us to recruit influential individuals in the world of academia to add to our growing roster of impressive supporters.

Our list already includes scientists Dr. Peter Carter and Dr. Alison Green; celebrities such as Moby and Alicia Silverstone; cultural leaders like Sir Paul McCartney and Dr. Jane Goodall; and Health Care individuals including Dr. Michael Klaper from Moving Medicine Forward, and Dr. T. Colin Campbell, PhD from Center for Nutrition Studies and Forks Over Knives. We are hopeful that 2025 will be the year we achieve the first country endorsement, and this will help to begin negotiations on drafting a Paris-aligned treaty as a Protocol to the UN Framework Convention on Climate Change.

Please consider supporting our work with a small regular gift so we can put power into Plant Based Treaty campaigns and programs worldwide. One generous donor has offered to match your donations, meaning for every $1 you donate, we receive $2. With your help, we can implement plant-based solutions across the globe, making a real difference for today, tomorrow and future generations. Donate today!

Miriam Porter is an award-winning writer who writes about veganism, social justice issues, and eco-travel. Miriam currently lives in Toronto with her son Noah and many rescued furry friends. She is a passionate animal rights activist and speaks up for those whose voices cannot be heard.

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